I haven’t sent one of these since August… because life has been kicking my behind, but in a good way, so I can’t complain. I’m going to try to make up for being MIA in this note, so please read until the end.
Personal Update: 2022 was good to me for the most part and I'm thankful. It was perhaps the most stressful year of my life, I spent the first half of it planning my wedding (and that's a process I NEVER want to go through again) and I changed jobs (yes, I have a 9 to 5 while running Olori). These are all good things, so I can't really complain about all the STRESS that came with them. I’m very thankful, particularly for all the time I got to spend with family & friends this year. They make everything better.
I’m also very thankful for this Olori community. We definitely would not be where we are today without you. I consistently make one key mistake which is setting goals that are not easily attainable and so I'm always beating myself up for not meeting my goals. But the other day, I decided to just take a break from that and look at the numbers, look at our progress, and I realized that we hit a new revenue milestone this year, while I wasn't looking, and that’s all thanks to you!
We launched 5 new Tola silhouettes (wow!), 1 new belt bag, 1 new backpack and a number of other smaller items. We tested monthly drops this year and y’all clearly LOVED them, especially the Tola Classic in mustard because it’s already sold out! Check out the other limited edition items we dropped here and secure one for yourself while you still can (and scroll down for a little gift from me).
We experimented with Tiktok and even though I've been absent the past few months (I’m coming back, I promise), we still found over 14,000 of you over there this year alone.
What to expect in 2023
I’ll always be transparent and share with you what my hopes are for Olori and here are my current thoughts for 2023.
We got feedback from you that we should maintain the monthly drop energy, so expect more monthly drops in 2023! We will also be focusing on product design collaborations with women who inspire us, expanding our retail footprint so that you can touch and feel our products (because y’all keep telling us our fabrics look & feel even better in person… and we’re taking recommendations & introductions to buyers) as well as generally creating content to show you how to get the most out of your Olori items. I’m looking forward to bringing you these and a lot more in 2023. #StayTuned
Wishing you the very best 2023 has to offer!
P.S. Here’s my gift: If you don’t yet own an Olori item (or are itching for another Olori item), use my personal code TOMIDE20 to enjoy 20% off sitewide. Code expires on 01/02, so go get it!